Brand Reputation Tracker is a way of implementing value-brand-relationship framework

An international team of researchers has developed a framework for assessing brand reputation in real time and over time, and built a tool for implementing the framework. In a proof of concept demonstration looking at leading brands, the researchers found that changes in a given brand’s stock shares reflected real-time changes in the brand’s reputation. Read more about Brand Reputation Tracker is a way of implementing value-brand-relationship framework[…]

How eye-tracking technology checking influence of social media posts

When using social media to nudge people toward safe and healthy behaviors, it’s critical to make sure the words match the pictures, according to a new study. After looking at social media posts, parents of young children were better able to recall safety messages such as how to put a baby safely to sleep when Read more about How eye-tracking technology checking influence of social media posts[…]

How digital connectivity plays a key role in migration decisions

The spread of the Internet is shaping migration in profound ways. A McGill-led study of over 150 countries links Internet penetration with migration intentions and behaviours, suggesting that digital connectivity plays a key role in migration decisions and actively supports the migration process. Countries with higher proportions of Internet users tend to have more people Read more about How digital connectivity plays a key role in migration decisions[…]

The need to integrate social media into firms’ marketing strategies

The more interactions and connections firm’s social media marketing strategy generates, the more customer engagement value it brings. In the new study, Fang Fang Li and Jorma Larimo from the University of Vaasa and Leonidas Leonidou from the University of Cyprus look at the strategic use of social media from firm perspective, and systematically consolidate Read more about The need to integrate social media into firms’ marketing strategies[…]

How do people experience time alone and time with others?

Being alone and socializing with others each contributes differently to personal growth. Findings from a new Bar-Ilan University study reveal the intricacies of people’s experiences in these basic social conditions. The study used a unique approach of analyzing self-generated text from more than 1,700 participants who performed a sentence-completion task regarding their experience alone and Read more about How do people experience time alone and time with others?[…]

How corporations directed or nudged online users

We know how search engines can favor certain results and how social media might push us into bubbles, but it’s still easy to view the internet as a place where we’re in control. A new study, however, argues that notion of personal empowerment is “an illusion.” Corporations are “nudging” the flow of our online attention Read more about How corporations directed or nudged online users[…]

New research finds it depends on what consumers are saying and what the ads are doing

INFORMS Journal Marketing Science New Study Key Takeaways: “Word-of-mouth” is not always a substitute for advertising. When consumers learn about products from other consumers, businesses should increase advertising spending to prove their product is high-quality. When all consumers share their experiences, a high-quality business may be better served by reducing its advertising spending. As more Read more about New research finds it depends on what consumers are saying and what the ads are doing[…]

New Platform to Business rules

The Commission publishes today a set of resources to help traders, online platforms and search engines get the most out of the new Platform to Business rules, which apply from this Sunday, 12 July. In addition, three progress reports prepared by the expert group for the Observatory on the Online Platform Economy are published for feedback. The reports will inform the broader Read more about New Platform to Business rules[…]

E-professionalism radiology – advantages and challenges of various social media platforms

New Orleans, LA – Bradley Spieler, MD, Vice Chairman of Radiology Research at LSU Health New Orleans School of Medicine, is the lead author of a Radiology Research Alliance paper examining the usefulness of social media in Radiology. It is published online as an Article in Press online in Academic Radiology. As a visual discipline, Radiology Read more about E-professionalism radiology – advantages and challenges of various social media platforms[…]

Behavioral science perspectives on an alternative Internet

Polarization, conspiracy theories, fake news: What people see on the Internet is largely determined by the opaque algorithms of just a few corporations. That’s a worrying development for democratic societies. But online environments could be designed in ways that promote autonomy and transparency, thereby fostering the positive potential of the Internet. A team of researchers Read more about Behavioral science perspectives on an alternative Internet[…]

Behavioral differences between bots and humans

Bots are social media accounts which are controlled by artificial software rather than by humans and serve a variety of purposes from news aggregation to automated customer assistance for online retailers. However, bots have recently been under the spotlight as they are regularly employed as part of large-scale efforts on social media to manipulate public Read more about Behavioral differences between bots and humans[…]

Live chat can increase purchase probability

Live chat tools allow for communication between sellers and buyers. They are popular instruments for e-commerce sites that don’t have the advantage of face-to-face communication that brick-and-mortar stores do. New research in the INFORMS journal Information Systems Research says these live chats can actually increase sales and boost profits. The study, “Impact of Live Chat on Purchase Read more about Live chat can increase purchase probability[…]