Tag: customer value

Why Businesses Struggle to Capture Value from Innovation

Posted on by Haptic

Innovation is widely recognized as a critical driver of business success in today’s competitive landscape. Companies invest significant resources into research and development, creating products and services that address evolving customer needs and leverage the latest technologies. Yet, despite their focus on innovation, many businesses struggle to fully capture the value of their efforts. It’s Read more about Why Businesses Struggle to Capture Value from Innovation[…]

The need to integrate social media into firms’ marketing strategies

Posted on by Haptic

The more interactions and connections firm’s social media marketing strategy generates, the more customer engagement value it brings. In the new study, Fang Fang Li and Jorma Larimo from the University of Vaasa and Leonidas Leonidou from the University of Cyprus look at the strategic use of social media from firm perspective, and systematically consolidate Read more about The need to integrate social media into firms’ marketing strategies[…]