Bots are social media accounts which are controlled by artificial software rather than by humans and serve a variety of purposes from news aggregation to automated customer assistance for online retailers. However, bots have recently been under the spotlight as they are regularly employed as part of large-scale efforts on social media to manipulate public Read more about Behavioral differences between bots and humans[…]
Live chat tools allow for communication between sellers and buyers. They are popular instruments for e-commerce sites that don’t have the advantage of face-to-face communication that brick-and-mortar stores do. New research in the INFORMS journal Information Systems Research says these live chats can actually increase sales and boost profits. The study, “Impact of Live Chat on Purchase Read more about Live chat can increase purchase probability[…]
Researchers at Caltech have demonstrated that machine-learning algorithms can monitor online social media conversations as they evolve, which could one day lead to an effective and automated way to spot online trolling. The project unites the labs of artificial intelligence (AI) researcher Anima Anandkumar, Bren Professor of Computing and Mathematical Sciences, and Michael Alvarez, professor Read more about New proof-of-concept project tracks evolving online conversations[…]
There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users. What researchers have seen is companies have very little control over what customers post, and negative posts can severely damage brands. New research in the Read more about The impact on brands and profitability through Facebook business pages[…]
Specific Challenge: Future social networks, media and platforms will become the way our societies operate for communication, exchange, business, creation, learning and knowledge acquisition. The challenge is to mobilise a positive vision as to the role that Social Media will increasingly play in all these areas, and to overcome today’s critical issues about trust and Read more about Future Hyper-connected Sociality[…]