Employees know how they innovate best

Do you feel that you are not good at innovating in the workplace? According to Maria Pajuoja’s doctoral dissertation at the University of Vaasa, Finland, the reason for the feeling might be that the prevailing perception of what individuals do when they innovate is too one-sided.  It’s common to talk about innovation as synonymous with Read more about Employees know how they innovate best[…]

Business Intelligence (BI) and analytics play a key role in strategy work

However, business intelligence is not just a data mass that supplements strategy or a self-evident prop, but, together with the predictions generated by new algorithms and computational models, it can even act as a driving force or “prime mover” in strategy formation, according to Yassine Talaoui‘s doctoral thesis at the University of Vaasa. Business intelligence is Read more about Business Intelligence (BI) and analytics play a key role in strategy work[…]

How to create a user-friendly contract

Contracts today are complex and not user-friendly. The documents are written in black and white text, using “legalese” language, and lack page layout design. The result is that contracts are often left in drawers and are not used. So how can contracts be designed so everyone can read and understand them? This is the question Read more about How to create a user-friendly contract[…]

The need to integrate social media into firms’ marketing strategies

The more interactions and connections firm’s social media marketing strategy generates, the more customer engagement value it brings. In the new study, Fang Fang Li and Jorma Larimo from the University of Vaasa and Leonidas Leonidou from the University of Cyprus look at the strategic use of social media from firm perspective, and systematically consolidate Read more about The need to integrate social media into firms’ marketing strategies[…]

How employees open up for organisational strategy and become interested in behaving strategically

Despite extensive communication efforts or control systems, many employees still do not understand the organisation’s strategic goals, let alone act upon them. How could this be changed? According to Ausrine Silenskyte’s dissertation presented at the University of Vaasa, the major driver of strategy implementation is the person’s commitment to their personal preferences and organisational ability Read more about How employees open up for organisational strategy and become interested in behaving strategically[…]