The Impact of Passion on Sales

In today’s market, where individuals often create and sell their own products and services, standing out from the crowd is essential. Unlike traditional marketplaces, where brand names and reputation often drive sales, these sellers must rely on different strategies to attract buyers. One powerful, yet often overlooked, approach is to highlight the enjoyment they get Read more about The Impact of Passion on Sales[…]

When is the right time for businesses to send review reminders to customers

Popular websites such as TripAdvisor, Hotels.com, and Booking.com send notifications to customers immediately following checkout, requesting reviews about their recent experience and other feedback. Many firms send automated emails or mobile push notices after a purchase to learn about customers’ recent experiences with the product. This raises the important question: When should companies send out Read more about When is the right time for businesses to send review reminders to customers[…]

New Platform to Business rules

The Commission publishes today a set of resources to help traders, online platforms and search engines get the most out of the new Platform to Business rules, which apply from this Sunday, 12 July. In addition, three progress reports prepared by the expert group for the Observatory on the Online Platform Economy are published for feedback. The reports will inform the broader Read more about New Platform to Business rules[…]