From Keywords to AI: The Transformation of Google Search Ads

Posted on Thursday May 16th, 2024 by Haptic

The digital advertising world is witnessing a significant shift from traditional keyword-focused strategies to the nuanced, AI-driven approach. This transformation is particularly evident in Google Search Ads, where AI is not just a tool but a game-changer that’s redefining the very fabric of online advertising. The Dawn of AI in Google Search Ads Gone are Read more about From Keywords to AI: The Transformation of Google Search Ads[…]

Businesses’ presence on the internet in the EU, 2016

Posted on Saturday December 31st, 2016 by Haptic

In the last 15 years, the internet has redefined the output of traditional broadcast media — television and radio — as well as print media, such as magazines and newspapers. It offers a number of new or extended services, particularly in marketing and advertising. However, while around three-quarters of enterprises located in the European Union Read more about Businesses’ presence on the internet in the EU, 2016[…]