Tag: online advertising

From Keywords to AI: The Transformation of Google Search Ads

Posted on by Haptic

The digital advertising world is witnessing a significant shift from traditional keyword-focused strategies to the nuanced, AI-driven approach. This transformation is particularly evident in Google Search Ads, where AI is not just a tool but a game-changer that’s redefining the very fabric of online advertising. The Dawn of AI in Google Search Ads Gone are Read more about From Keywords to AI: The Transformation of Google Search Ads[…]

Businesses’ presence on the internet in the EU, 2016

Posted on by Haptic

In the last 15 years, the internet has redefined the output of traditional broadcast media — television and radio — as well as print media, such as magazines and newspapers. It offers a number of new or extended services, particularly in marketing and advertising. However, while around three-quarters of enterprises located in the European Union Read more about Businesses’ presence on the internet in the EU, 2016[…]