In the realm of business-to-business (B2B) interactions, a seismic transformation is underway—one driven by the pervasive influence of digital platforms. These platforms, once catalysts for transactions, have now emerged as linchpins reshaping the very fabric of customer relationships within B2B landscapes. This blog aims to dissect and illuminate the profound impact of digital platforms on Read more about B2B Evolution: The Impact of Digital Platforms on Customer Relationships[…]