How gender-linked language styles influence the impact of online contributions

A female-typical language style promotes the popularity of talks in the digital context and turns out to be an underappreciated but highly effective tool for social influence. This was shown by UZH psychologists in an international study in which they analyzed 1,100 TED Talks. A large part of social interaction nowadays takes place digitally. And Read more about How gender-linked language styles influence the impact of online contributions[…]

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