Evaluating your future

In quiet moments, the brain likes to wander—to the events of tomorrow, an unpaid bill, an upcoming vacation. Despite little external stimulation in these instances, a part of the brain called the default mode network (DMN) is hard at work. “These regions seem to be active when people aren’t asked to do anything in particular, Read more about Evaluating your future[…]

Omnichannel marketing as the synergy management

Researchers from University of Minnesota, New York University, University of Pennsylvania, BI Norwegian Business School, University of Michigan, National Bureau of Economic Research, and University of North Carolina published a new paper in the Journal of Marketing that examines how advances in machine learning (ML) and blockchain can address inherent frictions in omnichannel marketing and raises many Read more about Omnichannel marketing as the synergy management[…]

People news consumption on their mobile devices

In recent years, we’ve heard a lot about “news bubbles” and “echo chambers,” the idea that to validate their own worldviews, liberals read liberal news and conservatives read conservative news. The proliferation of partisan online news sites, the thinking goes, only makes it worse. Numerous studies have supported these ideas. However, they all have one Read more about People news consumption on their mobile devices[…]