Omnichannel marketing as the synergy management

Researchers from University of Minnesota, New York University, University of Pennsylvania, BI Norwegian Business School, University of Michigan, National Bureau of Economic Research, and University of North Carolina published a new paper in the Journal of Marketing that examines how advances in machine learning (ML) and blockchain can address inherent frictions in omnichannel marketing and raises many Read more about Omnichannel marketing as the synergy management[…]

Less environmental noise exposer during work-at-home

People’s exposure to environmental noise dropped nearly in half during the early months of the coronavirus pandemic, according to University of Michigan researchers who analyzed data from the Apple Hearing Study. Researchers at U-M’s School of Public Health and Apple Inc. looked at noise exposure data from volunteer Apple Watch users in Florida, New York, Read more about Less environmental noise exposer during work-at-home[…]

Machine learning techniques to develop recipes for the material properties

A machine learning technique rapidly rediscovered rules governing catalysts that took humans years of difficult calculations to reveal–and even explained a deviation. The University of Michigan team that developed the technique believes other researchers will be able to use it to make faster progress in designing materials for a variety of purposes. “This opens a Read more about Machine learning techniques to develop recipes for the material properties[…]

Organic solar cells reach record efficiency, benchmark for commercialization

In an advance that makes a more flexible, inexpensive type of solar cell commercially viable, University of Michigan researchers have demonstrated organic solar cells that can achieve 15 percent efficiency. This level of efficiency is in the range of many solar panels, or photovoltaics, currently on the market. “Organic photovoltaics can potentially cut way down Read more about Organic solar cells reach record efficiency, benchmark for commercialization[…]

A new material that could lead to a new generation of computing devices

Researchers have engineered a material that could lead to a new generation of computing devices, packing in more computing power while consuming a fraction of the energy that today’s electronics require. Known as a magnetoelectric multiferroic material, it combines electrical and magnetic properties at room temperature and relies on a phenomenon called “planar rumpling.” The Read more about A new material that could lead to a new generation of computing devices[…]