When we think about the links to the future – the global transition to solar and wind energy, tactile virtual reality or synthetic neurons – there’s no shortage of big ideas. It’s the materials to execute the big ideas – the ability to manufacture the lithium-ion batteries, opto-electronics and hydrogen fuel cells – that stand Read more about Links to the future with nanoimaging technique[…]
Researchers from Oklahoma State University, University of Missouri, Iowa State University, and University of Georgia published a new paper in the Journal of Marketing that investigates the question of how salespeople should balance advocacy for the seller with advocacy for the customer. The study, forthcoming in the Journal of Marketing, is titled “Salesperson Dual Agency in Price Negotiations” and Read more about How should salespeople represent both the seller and the customer when their interests diverge, as in pricing negotiations[…]