Can price promotions lead to potential positive social consequences and contribute to a better world?

Researchers from Nanyang Technological University (Singapore), Shanghai Jiao Tong University, and University of Hong Kong published a new paper in the Journal of Marketing that examines why and how charitable organizations can increase donations by soliciting consumers after retailers’ price promotions. The study, forthcoming in the Journal of Marketing, is titled “Do Promotions Make Consumers More Generous? The Read more about Can price promotions lead to potential positive social consequences and contribute to a better world?[…]