Tag: profitability

The Profit Paradigm: Why Auditing Innovations is Essential for Smart Investments

Posted on by Haptic

In the dynamic landscape of modern business, the pursuit of innovation stands as a beacon for growth and sustainability. Companies constantly seek new avenues to invest their resources, striving to remain competitive and profitable in an ever-evolving market. Yet, amidst the allure of groundbreaking ideas and novel ventures, lies a crucial determinant of success—the strategic Read more about The Profit Paradigm: Why Auditing Innovations is Essential for Smart Investments[…]

How to increase consumers’ purchase interest by more than 20%

Posted on by Haptic

Businesses don’t typically disclose information to consumers on how much it costs to produce a product. However, new research in the INFORMS journal Marketing Science provides evidence that doing so can increase consumers’ purchase interest by more than 20%. The study, “Lifting the Veil: The Benefits of Cost Transparency,” conducted by Bhavya Mohan of the University of Read more about How to increase consumers’ purchase interest by more than 20%[…]