Science fiction authors can help predict future consumer patterns
Science fiction authors foresaw augmented reality video games, the rise of social media and trends of hyper-consumption, and can help predict future consumer patterns. New research in the Journal of Consumer Culture, by Lancaster University Management School’s Dr Mike Ryder, highlights many parallels between the futures created by sci-fi pioneer Frederik Pohl in the 1950s and Read more about Science fiction authors can help predict future consumer patterns[…]