Tag: online marketing

How consumers respond to AI recommenders

Posted on by Haptic

Researchers from Boston University and University of Virginia published a new paper in the Journal of Marketing that examines how consumers respond to AI recommenders when focused on the functional and practical aspects of a product (its utilitarian value) versus the experiential and sensory aspects of a product (its hedonic value). The study, forthcoming in the the Journal Read more about How consumers respond to AI recommenders[…]

How review ratings boost e-commerce

Posted on by Haptic

Recommender systems are used in e-commerce to guide consumers with messages like “People who purchased this item also purchased …” Past research has shown that these systems affect consumers’ choices and generally boost sales, but few studies have examined how product-specific attributes or review ratings influence the effectiveness of such systems. A new study sought Read more about How review ratings boost e-commerce[…]