Recommender systems are used in e-commerce to guide consumers with messages like “People who purchased this item also purchased …” Past research has shown that these systems affect consumers’ choices and generally boost sales, but few studies have examined how product-specific attributes or review ratings influence the effectiveness of such systems. A new study sought Read more about How review ratings boost e-commerce[…]
Delivering on its Digital Single Market and Single Market strategies, the European Commission has presented a three-pronged plan to boost e-commerce by tackling geoblocking, making cross-border parcel delivery more affordable and efficient and promoting customer trust through better protection and enforcement. Andrus Ansip, Vice-President for the Digital Single Market, said: “All too often people are Read more about Commission proposes new e-commerce rules to help consumers and companies reap full benefit of Single Market[…]