Tag: Marketing Science

Why you see displayed ads when you browse other websites

Posted on by Haptic

Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and assumptions that can lead to wasted time and investments in ineffective marketing programs. One of the more common ways online Read more about Why you see displayed ads when you browse other websites[…]

How to increase consumers’ purchase interest by more than 20%

Posted on by Haptic

Businesses don’t typically disclose information to consumers on how much it costs to produce a product. However, new research in the INFORMS journal Marketing Science provides evidence that doing so can increase consumers’ purchase interest by more than 20%. The study, “Lifting the Veil: The Benefits of Cost Transparency,” conducted by Bhavya Mohan of the University of Read more about How to increase consumers’ purchase interest by more than 20%[…]