Want to promote your new product or trigger a shift in thinking

Imagine you’re a CEO who wants to promote an innovative new product, a time management app or a fitness program. Should you send the product to Kim Kardashian in the hope that she’ll love it and spread the word to her legions of Instagram followers? The answer would be ‘yes’ if successfully transmitting new ideas Read more about Want to promote your new product or trigger a shift in thinking[…]