The Practical Value of Secondary Selling

Researchers from University of Wyoming, University of Kentucky, and Georgia Institute of Technology published a new Journal of Marketing article that investigates how secondary selling can boost sales revenues and customer satisfaction. The study, forthcoming in the Journal of Marketing, is titled “Secondary Selling: Beyond the Salesperson–Customer Dyad” and is authored by Molly R. Burchett, Brian Murtha, and Ajay K. Kohli. What Read more about The Practical Value of Secondary Selling[…]