BMW offer customers an interactive 3-D augmented reality experience

BMW i is the first automotive brand in the world to offer customers an interactive, 3-D augmented reality experience of their products in a pilot programme which is being rolled-out from today. Using Tango, Google’s smartphone augmented reality technology, customers can explore their ideal BMW i3 or i8, as a real-size, interactive visualization. “Our vehicles Read more about BMW offer customers an interactive 3-D augmented reality experience[…]