(English) Why consumers develop negative reactions towards acquired brand

Din păcate acest articol este disponibil doar în Engleză Americană. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Researchers from University of Leeds, University of Vienna, and University of Pennsylvania published a new Journal of Marketing article that examines why consumers Citește mai mult despre(English) Why consumers develop negative reactions towards acquired brand[…]