Etichetă: Journal of Marketing

(English) When is the right time for businesses to send review reminders to customers

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Din păcate acest articol este disponibil doar în Engleză Americană. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Popular websites such as TripAdvisor, Hotels.com, and Booking.com send notifications to customers immediately following checkout, requesting reviews about their recent Citește mai mult despre(English) When is the right time for businesses to send review reminders to customers[…]

(English) Why consumers develop negative reactions towards acquired brand

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Din păcate acest articol este disponibil doar în Engleză Americană. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Researchers from University of Leeds, University of Vienna, and University of Pennsylvania published a new Journal of Marketing article that examines why consumers Citește mai mult despre(English) Why consumers develop negative reactions towards acquired brand[…]

(English) How should salespeople represent both the seller and the customer when their interests diverge, as in pricing negotiations

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