The Latest Immersive and Interactive Audiovisual Trends

Technological achievements and new consumer behaviour means that the possibilities within audiovisual production are constantly evolving. This is a development that ICF Mostra as a communication agency does not wish to follow, but lead. In an exclusive event with our key clients we walked through the possibilities at hand and how they could help our clients reach specific communication goals.


This was the second event in our #ThinkTrends series, where we take a step back from the daily communication grind and set our sights on the future. The aim is to explore new developments in technology, formats, styles and consumption, with a view to expand the range of communication tools we use.

The power and impact of the audiovisual medium is undeniable. Research shows that:

  • There’s a distinct preference for video rather than a written article for all age groups under 50.
  • 80 % of internet traffic will be video by 2019.
  • Every minute, 72 hours of video are uploaded to YouTube alone.
  • Every month, the average user is exposed to 32.3 videos.
  • Audiovisual material often improves engagement, for example if you include video in an email, it leads to a 200-300 % increase in click-through rate.
  • 80 % of users will recall a video they viewed in the past 30 days.

The highlight of the event was the occasion to try-out immersive and interactive experiences hands-on. A list of state-of-the-art examples had been prepared, and – equipped with 360° headsets – participants could virtually visit Chernobyl, explore the tourist site Petra or step into a Dalí painting.

Some suggestions how this new technology can tap into the communication goals of our clients were: To go backstage at the EU institutions; Explore a project financed by the EU; Safely visit human or natural disaster sites; and Offer an interactive experience about poverty or social exclusion.

Source: ICF Mostra