What would the ideal car navigator look like? At WayRay, we believe that technology should integrate into our normal behavior, not distract us from it — especially when we’re on the road. That’s why we designed a navigator unlike anything else on the market. It’s called Navion, and it’s the first ever holographic navigation system for cars.

Navion creates an augmented reality (AR) where a virtual route is holographically projected into the regular focal range of the driver. The driver sees the navigation signs laid out directly on the road ahead of the moving vehicle, so his/her eyes remain safely focused on the road at all times. We call this concept natural navigation, and we believe it will change the way we drive.

A compact device is placed on the car’s dashboard and projects holographic navigation information onto the road ahead. In contrast to other AR devices currently on the market, there is no additional eyewear or headgear needed to see the image. Navion’s innovative interface provides the driver with clear route indicators even in bright sunlight.

Since WayRay’s primary goal is to make the driving experience safer, Navion responds to simple hand gestures and voice control. Also, along these lines, certain features are available for use only when the car is stopped or moving at a very low speed.