Paving the way for personalized virtual reality (VR) experiences

Global digital agency Isobar has developed the world’s first Virtual Reality Emotional Measurement and Analytics Platform. Isobar, in a research collaboration with the MIT Media Lab, has co-developed a way to capture and analyze behavioral data in virtual reality. With this foundational research, Isobar has since advanced this work to include integration with its proprietary MindSight® tool. This Read more about Paving the way for personalized virtual reality (VR) experiences[…]