Digital entrepreneurship in the international context

A new study conducted at the University of Eastern Finland shows that digital entrepreneurship in the international context requires networking of the right kind. Published in Management International Review, the study investigated internationalisation among inexperienced, yet digitally talented entrepreneurial teams. The researchers analysed entrepreneurs who did not have prior experience and knowledge of internationalisation, nor the required Read more about Digital entrepreneurship in the international context[…]

b2b

Impact of social presence in business-to-business online chat

For a long time, companies have used cost-effective chat services in their business-to-customer (B2C) sales. Companies engaged in business-to-business (B2B) sales are also increasingly moving their activities online, but their online chat services and customer interaction have not been studied much yet. A new study from the University of Eastern Finland shows that the nature Read more about Impact of social presence in business-to-business online chat[…]