Want to promote your new product or trigger a shift in thinking

Imagine you’re a CEO who wants to promote an innovative new product, a time management app or a fitness program. Should you send the product to Kim Kardashian in the hope that she’ll love it and spread the word to her legions of Instagram followers? The answer would be ‘yes’ if successfully transmitting new ideas Read more about Want to promote your new product or trigger a shift in thinking[…]

SARS-CoV-2 detection using a device attached to an ordinary smartphone

Researchers have developed an assay that can detect the presence of SARS-CoV-2 in a nasal swab using a device attached to an ordinary smartphone, they report December 4 in the journal Cell. Although more research is needed before such a test can be rolled out, the results are promising and ultimately may be applicable to screening Read more about SARS-CoV-2 detection using a device attached to an ordinary smartphone[…]