An unexpected deep discount doesn’t make you a smart buyer

Researchers at St. Edward’s University have found that frugal individuals are more likely than their spendthrift counterparts to give in to the allure of deep discounts, whether it is Tax-free weekend, Amazon Prime Day, a Groupon Deal or some other offer. In order to reconcile making unplanned purchases that may be at odds with their highly disciplined Read more about An unexpected deep discount doesn’t make you a smart buyer[…]