PadSquad, a mobile software and advertising technology firm, today announced the next generation of its innovative mobile rich media ad products with the launch of 3D Touch, Haptic & Motion mobile advertising across its exclusive, premium publisher marketplace.
Through the use of these tactile effects, brands are able to create a more meaningful connection with consumers with mobile-first ad experiences that bridge the human and virtual world in ways never possible before.
3D Touch technology, which adds pressure sensitivity to screen interaction, allows brands and mobile users to get more out of a single engagement with experiences like “peek and pop” reveal, action triggered visualization and product zooming.
Use of Haptic effects that include a series of unique vibrations delivers advertisers with an impact new way to demand users’ attention and deliver a sense of reality, such as the motion of driving a car.
Motion powered mobile advertising puts the user in control with the ability to navigate a brand experience with a simple tilt, turn, shake, or rotate gesture.
Major brand advertisers such as Intel and Walt Disney World have been some of the first to quickly adopt these innovative tactile features into their recent Q1 mobile advertising campaigns with PadSquad.
“The creative experience means everything to us at PadSquad. We are always seeking out cutting-edge ad tech to deliver stronger consumer engagement for our advertising partners. The adoption of 3D Touch, Haptic and Motion advertising creates a whole new level of interaction between brands and consumers with immersive rich media experiences built for mobile user behavior. Early studies of the effect of haptic-augmented ads have shown that 85% of consumers feel more immersed and as such have higher levels of recall.” says Jennifer Gavin, VP Brand + Ad Innovation at PadSquad.
Founded in 2012 and based in New York City, PadSquad is a mobile software company focused on the intersection of digital content and advertising on mobile devices. Our proprietary mobile publishing software combines high-end user experiences with a premium mobile advertising marketplace to deliver meaningful results—measured and proven with an extensive suite of analytics. To learn more about PadSquad, visit: http://www.padsquad.com/