Customer-Centric Online Experiences: A Recipe for Success

In the intricate tapestry of e-commerce, where every click and interaction weaves the narrative of customer engagement, crafting a customer-centric online experience emerges as the key ingredient for unparalleled success. The digital realm, devoid of physical touch, challenges businesses to evoke a haptic sense—an intangible yet palpable connection—through virtual touchpoints. Let’s explore the art and Read more about Customer-Centric Online Experiences: A Recipe for Success[…]

Global Digital Transformation & Customer Experience Summit Attracts Industry Leaders and Innovators

The Global Digital Transformation & Customer Experience Summit, organized by Conferenzia World, kicked off with great enthusiasm as industry leaders, technology experts, and visionaries gathered to explore the latest trends and strategies driving digital transformation and customer experience. The two-day summit, held on 30th Nov – 1st Dec 2023 | Berlin, Germany, provided an exceptional Read more about Global Digital Transformation & Customer Experience Summit Attracts Industry Leaders and Innovators[…]

EU rules on Distance Marketing of Consumer Financial Services

The European Commission has adopted a reform of the current EU rules on Distance Marketing of Consumer Financial Services, which govern financial services sold at a distance. The Proposal will strengthen consumer rights and foster the cross-border provision of financial services in the single market. This market has significantly evolved in light of the overall Read more about EU rules on Distance Marketing of Consumer Financial Services[…]

How your decision can be influenced whether to buy it or not

One of the biggest marketing trends in the online shopping industry is personalization through curated product recommendations; however, it can change whether people buy a product they had been considering, according to new University of California San Diego research. The study by Uma R. Karmarkar, assistant professor at the UC San Diego Rady School of Management and School of Global Read more about How your decision can be influenced whether to buy it or not[…]

b2b

Impact of social presence in business-to-business online chat

For a long time, companies have used cost-effective chat services in their business-to-customer (B2C) sales. Companies engaged in business-to-business (B2B) sales are also increasingly moving their activities online, but their online chat services and customer interaction have not been studied much yet. A new study from the University of Eastern Finland shows that the nature Read more about Impact of social presence in business-to-business online chat[…]

What is the EU Single Window Environment for Customs?

The European Commission has today proposed a new initiative that will make it easier for different authorities involved in goods clearance to exchange electronic information submitted by traders, who will be able to submit the information required for import or export of goods only once. The so-called ‘EU Single Window Environment for Customs’ aims to Read more about What is the EU Single Window Environment for Customs?[…]

super-fast internet

New tool for internet searching

When you search for something on the internet, do you scroll through page after page of suggestions – or pick from the first few choices? Because most people choose from the tops of these lists, they rarely see the vast majority of the options, creating a potential for bias in everything from hiring to media Read more about New tool for internet searching[…]

Rethink the way how Artificial Intelligence operates in commercial situations

Artificial intelligence (AI) is increasingly deployed around us and may have large potential benefits. But there are growing concerns about the unethical use of AI. Professor Anthony Davison, who holds the Chair of Statistics at EPFL, and colleagues in the UK, have tackled these questions from a mathematical point of view, focusing on commercial AI Read more about Rethink the way how Artificial Intelligence operates in commercial situations[…]

How review ratings boost e-commerce

Recommender systems are used in e-commerce to guide consumers with messages like “People who purchased this item also purchased …” Past research has shown that these systems affect consumers’ choices and generally boost sales, but few studies have examined how product-specific attributes or review ratings influence the effectiveness of such systems. A new study sought Read more about How review ratings boost e-commerce[…]

How to increase consumers’ purchase interest by more than 20%

Businesses don’t typically disclose information to consumers on how much it costs to produce a product. However, new research in the INFORMS journal Marketing Science provides evidence that doing so can increase consumers’ purchase interest by more than 20%. The study, “Lifting the Veil: The Benefits of Cost Transparency,” conducted by Bhavya Mohan of the University of Read more about How to increase consumers’ purchase interest by more than 20%[…]

Live chat can increase purchase probability

Live chat tools allow for communication between sellers and buyers. They are popular instruments for e-commerce sites that don’t have the advantage of face-to-face communication that brick-and-mortar stores do. New research in the INFORMS journal Information Systems Research says these live chats can actually increase sales and boost profits. The study, “Impact of Live Chat on Purchase Read more about Live chat can increase purchase probability[…]

1 in 6 EU businesses sold on the web in 2016

Last year, 16% of enterprises located in the European Union (EU) and employing at least 10 persons had received orders via a website or via apps. Web sales include both sales to individual consumers and to other enterprises. The share of EU enterprises making web sales rose from 12% in 2010 to around 16% in Read more about 1 in 6 EU businesses sold on the web in 2016[…]